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Jack Kirby cvr/art; 3rd SA Sub-Mariner; COMIC BOOK IMPACT rating of 7 (CBI)
It's typical of the hard-bitten, cynical world of Silver Age Marvel to show the heroes right on the cover of their own book being turned out of their digs and jeered by crowds. It's also a sign of the clever way Stan Lee and Jack Kirby could turn everyday drabness into imaginative gold, almost as though they were thinking big by going small. It certainly had never been tried before, so readers were turned on by the originality and audacity of Marvel's ideas, and stuck around for the strong storytelling and attention-grabbing art. This is only the third appearance of the Sub-Mariner in the Silver Age, and Lee and Kirby have already transformed him completely from a brooding romantic demigod into a snarling, almost completely adversarial despot. Readers loved it.